About us
Bridging Brazilian Varieties with European Demand: The Story of BRAFF
Established in 2019, BRAFF’s story is steeped in legacy and delivering the precise tailored Brazilian coffee to the expansive European market. Every partnership we form reflects our dedication to quality, sustainability, and social responsibility. Our founders bring over a century of experience to the table. Together, they lead a team that stays constantly updated on market trends and farm conditions, ensuring you receive the best possible service.
Founders of Brazilian Farm Foods
Paulo Tanoue
Paulo Tanoue brings extensive experience as an executive and president with major multinational companies throughout his career. Now an entrepreneur and business owner across various sectors, including food and aviation, Paulo leverages his leadership skills to drive the success of Brazilian Farm Foods. His passion for coffee is deeply rooted in his family’s legacy, with coffee plantations in Brazil fueling his commitment to bringing the best of Brazilian coffee to the world.
João Kramberger
João Kramberger is a dynamic presence in the coffee market since 2019, enriched with heritage from his family in the industry. His great-grandfather, Francisco da Costa Pires, was a pioneering q-grader and broker known as the “Coffee Baron of Santos.” Enthusiastic about this heritage, Joao works today on building up solid European partnerships and furthering the tradition of his family’s innovation within the coffee market.
Coffee with a Conscience
Sustainable Farming Practices
To keep enjoying great coffee for generations to come, we prioritize sustainable farming practices and ensuring fair compensation for our farmers.
EUDR Compliance for a Greener Future
All our coffees comply with the new EU Deforestation Regulation (EUDR) standards, ensuring responsible sourcing. We partner exclusively with farms committed to sustainable practices and a greener future.
Commitment to a Better Future
Our commitment to sustainability and ethical practices helps create a better future for both the environment and the coffee-growing communities. When you choose our coffee, you support these values and contribute to a more equitable coffee industry.
